Effective personal communication skills for public relations

dc.contributor.author	Green, Andy
dc.date.issued	2006
dc.identifier.isbn	0-7494-4407-X
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/1052
dc.description.abstract	This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
dc.format	viii, 219 p.
dc.language.iso	en
dc.publisher	Kogan Page
dc.subject	Communication skills
dc.subject	Public relations
dc.subject	Public speaking
dc.subject	Influence (Psychology)
dc.title	Effective personal communication skills for public relations
dc.type	Book