Hiển thị biểu ghi dạng vắn tắt
The management of tourism
dc.contributor.author | Pender, Lesley (editor) | |
dc.contributor.author | Sharpley, Richard (editor) | |
dc.date.issued | 2005 | |
dc.identifier.isbn | 0-7619-4021-9 | |
dc.identifier.isbn | 0-7619-4022-7 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/10406 | |
dc.description.abstract | This book considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. | |
dc.format | xxiii, 347 p. : ill., maps | |
dc.language.iso | en | |
dc.publisher | SAGE Publications | |
dc.subject | Tourism | |
dc.subject | Management | |
dc.title | The management of tourism | |
dc.type | Book |
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