Measure what matters : OKRs, the simple idea that drives 10x growth

Abstract

Standing for Objectives and Key Results, OKRs offer a revolutionary approach to goal-setting that helps companies focus on their most important initiatives, streamline to the most essential and scale those goals across the organization. Legendary venture capitalist John Doerr first introduced OKRs to Larry Page and Sergey Brin in 1999, when Google had 40 employees - a moment that Eric Schmidt has since described as 'changing the course of the company forever'. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.