Behavioral economics : the basics

Abstract

This book is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters, the book answers questions like: What is behavioral economics?; How does it help us to understand economic behavior?; What does it tell us about how people form judgements and make decisions in their private and public lives?; What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?