The management of technology and innovation : a strategic approach

dc.contributor.author	White, Margaret A.
dc.contributor.author	Bruton, Garry D.
dc.date.issued	2011
dc.identifier.isbn	978-0-538-47822-9
dc.identifier.isbn	0-538-47822-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10300
dc.description.abstract	This book explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making.
dc.format	xxii, 388 p. : ill.
dc.language.iso	en
dc.publisher	South-Western, Cengage Learning
dc.subject	Management
dc.subject	Technological innovations
dc.subject	New products
dc.subject	High technology industries
dc.title	The management of technology and innovation : a strategic approach
dc.type	Book
dc.description.version	2nd edition