7. EBOOK NGOẠI VĂN: Recent submissions

Now showing items 276-280 of 4711

    • Global corporate strategy and trade policy 

      Rugman, Alan M.; Verbeke, Alain (Routledge, 2018)
      This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations ...

    • Behavioral economics : the basics 

      Corr, Philip; Plagnol, Anke (Routledge, 2019)
      This book is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven ...

    • International corporate reporting : global and diverse 

      Weetman, Pauline; Tsalavoutas, Ioannis; Gordon, Paul (Routledge, 2020)
      This textbook provides a comprehensive overview of international corporate reporting which enhances students’ understanding of diversity and convergence in the field. The authors discuss the institutional and cultural ...

    • Business information systems : analysis, design, and practice 

      Curtis, Graham; Cobham, David P. (Prentice Hall, 2004)
      Helps students to gain a comprehensive understanding of how information systems can aid the realisation of business objectives. The book covers BIS from a business, technical and systems development perspective.With balanced ...

    • A concise guide to market research : the process, data, and methods using IBM SPSS statistics 

      Sarstedt, Marko; Mooi, Erik (Springer, 2019)
      This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most ...