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    • Artificial Intelligence in Marketing (Review of Marketing Research, Volume 20) 

      K. Malhotra, Naresh; Sudhir, K.; Toubia, Olivier (Emerald Publishing Limited, 2023)
      Review of Marketing Research pushes the boundaries of marketing―broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, ...
    • Resilient Cybersecurity: Reconstruct your defense strategy in an evolving cyber world 

      Dunkerley, Mark (Packt, 2024)
      Building a Comprehensive Cybersecurity Program addresses the current challenges and knowledge gaps in cybersecurity, empowering individuals and organizations to navigate the digital landscape securely and effectively. ...
    • Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers 

      Brown, Iain (Wiley, 2024)
      Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering ...
    • Java Essentials For Dummies 

      Lowe, Doug; McFedries, Paul (For Dummies, 2024)
      Swiftly brush up on the foundations of Java programming Java Essentials For Dummies is a reliable and succinct reference on the core components of Java―the multifaceted general-purpose language used for desktop, mobile, ...
    • Customer 360: How Data, AI, and Trust Change Everything 

      Kihn, Martin; Chen Lin, Andrea (Wiley, 2024)
      Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything ...