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Marketing channel strategy : an omni-channel approach
(Routledge, 2020)
This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ...
Channel strategies and marketing mix in a connected world
(Springer, 2020)
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, ...