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International case studies in tourism marketing
(Routledge, 2022)
"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation ...
Marketing strategy : text and cases
(Cengage Learning, Inc., 2022)
You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, ...