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The economics of recreation, leisure and tourism
(Routledge, 2020)
It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using ...
Sustainable destination branding and marketing : strategies for tourism development
(CABI, 2020)
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive ...
Handbook of research on resident and tourist perspectives on travel destinations
(IGI Global, 2020)
This book is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations ...
International case studies in tourism marketing
(Routledge, 2022)
"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation ...
Tourism, hospitality and digital transformation : strategic management aspects
(Routledge, 2020)
This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, ...
Children in hospitality and tourism : marketing and managing experiences
(DE GRUYTER, 2020)
This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of ...
Marketing for hospitality and tourism
(Pearson, 2022)
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
Destination marketing : creating memorable tourism experiences
(Apple Academic Press Inc., 2023)
"This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers ...
Marketing tourism and hospitality : concepts and cases
(Palgrave Macmillan, 2021)
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range ...