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Now showing items 1-7 of 7
Tourism, hospitality and digital transformation : strategic management aspects
(Routledge, 2020)
This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, ...
Children in hospitality and tourism : marketing and managing experiences
(DE GRUYTER, 2020)
This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of ...
Marketing for hospitality and tourism
(Pearson, 2017)
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
Marketing for hospitality and tourism
(Pearson, 2014)
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
Marketing for tourism and hospitality : collaboration, technology and experiences
(Routledge, 2019)
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological ...
Marketing for hospitality and tourism
(Pearson, 2022)
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
Marketing communications in tourism and hospitality : concepts, strategies and cases
(Butterworth-Heinemann, 2009)
This book discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the ...