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Understanding digital marketing : marketing strategies for engaging the digital generation
(Kogan Page, 2014)
The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. This book will help ...
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)
A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge