The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. This book will help ...

This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge

Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing ...

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. ...

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If ...

Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer ...

This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ...

A well-executed digital marketing plan is a proven component of success in business, and this book covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert ...