Search
Now showing items 1-2 of 2
B2B marketing : a guidebook for the classroom to the boardroom
(Springer, 2021)
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers ...
Project marketing : a practical approach
(Routledge, 2023)
This book is a comprehensive and practical guide to project marketing a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, ...