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International case studies in tourism marketing
(Routledge, 2022)
"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation ...
Entrepreneurial marketing : how to develop customer demand
(Routledge, 2022)
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. ...
Services marketing : people, technology, strategy
(World Scientific, 2022)
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...
Marketing management
(Pearson, 2022)
Marketing management collectively uses a managerial orientation, an analytical approach, a multi disciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management ...
Marketing metrics : leverage analytics and data to optimize marketing strategies
(Kogan Page, 2022)
"Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many ...
Marketing strategy : text and cases
(Cengage Learning, Inc., 2022)
You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, ...