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Management and marketing of wine tourism business : theory, practice, and cases
(Palgrave Macmillan, 2019)
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in ...
Marketing and managing tourism destinations
(Routledge, 2019)
This book is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated ...
Best practices in hospitality and tourism marketing and management : a quality of life perspective
(Springer, 2019)
This book analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides ...
Event sponsorship and fundraising : an advanced guide
(Kogan Page, 2019)
"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ...
Mobile marketing management : case studies from successful practices
(Routledge, 2019)
This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, ...
Fashion marketing management
(Woodhead Publishing India Pvt. Ltd., 2019)
Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including ...
Social marketing in action : cases from around the world
(Springer, 2019)
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly ...
Marketing management
(McGraw-Hill, 2019)
Event sponsorship and fundraising : an advanced guide
(Kogan Page, 2019)
"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ...
Marketing management
(Pearson, 2019)
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern ...