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Marketing channels : a management view
(South-Western, Cengage Learning, 2013)
This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ...
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)
This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ...
Marketing management for non-marketing managers : improving returns on marketing investments
(American Institute of Certified Public Accountants, 2013)
This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing ...