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Understanding digital marketing : marketing strategies for engaging the digital generation
(Kogan Page, 2014)
The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. This book will help ...
Digital marketing : strategic planning & integration
(SAGE Publications, 2019)
Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a ...
Direct, digital, and data-driven marketing
(Racom Communications, 2018)
This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ...