Search
Now showing items 1-6 of 6
Strategic social media : from marketing to social change
(Wiley-Blackwell, 2017)
This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Fundamentals of digital marketing
(Pearson, 2017)
This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion ...
Introduction to social media marketing : a guide for absolute beginners
(Apress, 2017)
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If ...
Business-to-business marketing communications : value and efficiency considerations in recessionary times
(Palgrave Macmillan, 2017)
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid ...
Marketing 4. 0 : moving from traditional to digital
(Wiley, 2017)
This book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are ...
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
(Kogan Page, 2017)
This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile ...