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Social media marketing
(SAGE Publications Ltd, 2018)
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)
A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge
Direct, digital, and data-driven marketing
(Racom Communications, 2018)
This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ...