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Now showing items 1-10 of 41
Consumer behavior and advertising management
(New Age International (P) Ltd., Publishers, 2006)
America’s historic stockyards : livestock hotels
(J’Nell L. Pate, 2005)
Tourism and hospitality marketing : a global perspective
(SAGE Publications Ltd, 2008)
Handbook of consumer psychology
(Lawrence Erlbaum Associates, 2008)
This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. ...
Fashion marketing
(Wiley-Blackwell, 2009)
Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil ...
Food supply chain management
(Blackwell Publishing Ltd, 2004)
Destination marketing : an integrated marketing communication approach
(Elsevier, 2008)
Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing ...
Destination branding : creating the unique destination proposition
(Elsevier Ltd, 2004)
Marketing in travel and tourism
(Butterworth-Heinemann, 2009)
This book aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and ...
Marketing in travel and tourism
(Butterworth-Heinemann, 2001)
This book explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised ...