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Social media marketing in tourism and hospitality
(Springer, 2015)
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion ...
Best practices in hospitality and tourism marketing and management : a quality of life perspective
(Springer, 2019)
This book analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides ...
Marketing in tourism, hospitality, events, and food : a critical approach
(Goodfellow Publishers Limited, 2016)