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Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business (2nd Edition)
(Wiley, 2024)
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business
Building on the groundbreaking success of the first edition, this newly revised and updated version ...
Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers
(Wiley, 2024)
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science
In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering ...