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Consumer behavior and advertising management

Khan, Matin (New Age International (P) Ltd., Publishers, 2006)

Handbook of consumer psychology

Haugtvedt, Curtis P. (editor); Herr, Paul M. (editor); Kardes, Frank R. (editor) (Lawrence Erlbaum Associates, 2008)

This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. ...

Destination branding : creating the unique destination proposition

Morgan, Nigel (editor); Pritchard, Annette (editor) (Elsevier Ltd, 2004)