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Food supply chain management

Bourlakis, Michael A. (edit); Weightman, Paul W.H. (edit) (Blackwell Publishing Ltd, 2004)

Destination branding : creating the unique destination proposition

Morgan, Nigel (editor); Pritchard, Annette (editor) (Elsevier Ltd, 2004)

Hospitality marketing : an introduction

Bowie, David; Buttle, Francis (Elsevier, 2004)

This book takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses ...

Marketing for tourism

Holloway, J Christopher (Prentice Hall, 2004)

This book provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent ...

Ten deadly marketing sins : signs and solutions

Kotler, Philip (John Wiley & Sons, Inc., 2004)

Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom ...

Hospitality sales : selling smarter

Siguaw, Judy A.; Bojanic, David C. (Thomson Delmar Learning, 2004)

This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in ...