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Human resource management and internal marketing
(Routledge, 2023)
"This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define ...
Artificial intelligence for marketing management
(Routledge, 2023)
This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets ...
Sustainable marketing and customer value
(Routledge, 2023)
"Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad ...
Running events : policies, marketing and impacts
(Routledge, 2023)
"This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on ...
Project marketing : a practical approach
(Routledge, 2023)
This book is a comprehensive and practical guide to project marketing a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, ...