Search
Now showing items 1-2 of 2
Data analytics for business : lessons for sales, marketing, and strategy
(Routledge, 2023)
"Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics ...
Marketing analytics : a machine learning approach
(Apple Academic Press Inc., 2023)
"With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, ...