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Success in social marketing : 100 case studies from around the globe
(Routledge, 2023)
"Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities ...
Sport consumer behaviour : marketing strategies
(Routledge, 2023)
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, ...