Search
Now showing items 1-4 of 4
Branded content : the fateful merging of media and marketing
(Routledge, 2022)
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and ...
Evaluating social media marketing : social proof and online buyer behaviour
(Routledge, 2022)
"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social ...
Digital marketing
(Pearson, 2022)
This book is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. ...
Big data : a road map for successful digital marketing
(De Gruyter, 2022)
This book explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, ...