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Big data analytics : applications in business and marketing
(CRC Press, 2022)
"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of ...
Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
(Routledge, 2022)
"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, ...
Marketing metrics : leverage analytics and data to optimize marketing strategies
(Kogan Page, 2022)
"Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many ...