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Experiential marketing : case studies in customer experience
(Routledge, 2021)
"Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, ...
Internal marketing : theories, perspectives and stakeholders
(Routledge, 2021)
"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new ...