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Storytelling in luxury fashion : brands, visual cultures, and technologies
(Routledge, 2021)
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, ...
Book of branding : a guide to creating brand identity for startups and beyond
(Brand Nu, 2021)
This book is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, ...