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Tourism, hospitality and digital transformation : strategic management aspects
(Routledge, 2020)
This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, ...
Marketing channel strategy : an omni-channel approach
(Routledge, 2020)
This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ...
Channel strategies and marketing mix in a connected world
(Springer, 2020)
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, ...
Sustainable innovation : trends in marketing and management
(Palgrave Macmillan, 2020)
This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and ...
Marketing management : a cultural perspective
(Routledge, 2020)
"Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. ...