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Influencer marketing for brands : what youtube and Instagram can teach you about the future of digital advertising
(Apress, 2020)
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing ...
Digital and social media marketing emerging : applications and theoretical development
(Springer, 2020)
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. ...
Digital marketing for dummies
(John Wiley & Sons, Inc., 2020)
This book has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. ...
Dynamic digital marketing : master the world of online and social media marketing to grow your business
(Wiley, 2020)
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer ...
B2B digital marketing strategy : how to use new frameworks and models to achieve growth
(Kogan Page, 2020)
"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday ...