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Digital marketing : strategy, implementation and practice
(Pearson, 2019)
This book provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined 7th edition provides ...
Digital marketing : strategic planning & integration
(SAGE Publications, 2019)
Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a ...
Mobile marketing management : case studies from successful practices
(Routledge, 2019)
This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, ...
Digital marketing all-in-one for dummies
(Wiley, 2019)
A well-executed digital marketing plan is a proven component of success in business, and this book covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert ...
AI in marketing, sales and service : how marketers without a data science degree can use AI, Big data and Bots
(Palgrave Macmillan, 2019)
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial ...