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Social media marketing
(SAGE Publications Ltd, 2018)
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)
A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge
Social media marketing : emerging concepts and applications
(Palgrave Macmillan, 2018)
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, ...
Direct, digital, and data-driven marketing
(Racom Communications, 2018)
This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ...