A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge

The content of the book is relevant and covers most marketing principles. One area I find missing is Global Marketing. Especially from e-marketing perspective it's important to cover the ever flattening global environment ...

This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ...