Search
Now showing items 1-3 of 3
Managing customer experience and relationships : a strategic framework
(John Wiley & Sons, Inc., 2017)
This book positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll ...
Business-to-business marketing communications : value and efficiency considerations in recessionary times
(Palgrave Macmillan, 2017)
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid ...
Marketing strategy and competitive positioning
(Prentice Hall, 2017)
The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and ...