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Managing customer experience and relationships : a strategic framework
(John Wiley & Sons, Inc., 2017)
This book positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll ...
Building a storybrand : clarify your message so customers will listen
(HarperCollins Leadership, 2017)
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this ...