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Contemporary advertising and integrated marketing communications
(McGraw-Hill, 2017)
Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, ...
Building a storybrand : clarify your message so customers will listen
(HarperCollins Leadership, 2017)
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this ...