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Tourism management, marketing, and development : performance, strategies, and sustainability
(Palgrave Macmillan, 2016)
This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the ...
Services marketing : people, technology, strategy
(World Scientific Publishing Co. Inc., 2016)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...
The brand mapping strategy : design, build, and accelerate your brand
(Entrepreneur Press, 2016)
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater ...
A framework for marketing management
(Pearson, 2016)
The 6th edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their ...
Account based marketing for dummies
(Wiley, 2016)
This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ...
A framework for marketing management
(Pearson, 2016)
The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th edition approaches ...
International marketing and export management
(Pearson, 2016)
This book offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. ...