Search
Now showing items 1-2 of 2
Improving sales and marketing collaboration : a step-by-step guide
(Business Expert Press, 2015)
This book offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, ...
Digital relevance : developing marketing content and strategies that drive results
(Palgrave Macmillan, 2015)
"Pushing out content in the digital world is no longer enough... the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies. With complex ...