Search

Now showing items 1-2 of 2

Handbook of consumer psychology

Haugtvedt, Curtis P. (editor); Herr, Paul M. (editor); Kardes, Frank R. (editor) (Lawrence Erlbaum Associates, 2008)

This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. ...

The handbook of international trade : a guide to the principles and practice of export

Sherlock, Jim; Reuvid, Jonathan (GMB Publishing Ltd, 2008)

This book provides a thorough understanding of the issues involved in developing and managing overseas trade. Aimed at students studying for the Institute of Export professional qualification and practitioners involved in ...