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Now showing items 81-90 of 347
Marketing 3.0 : from products to customers to the human spirit
(John Wiley & Sons, Inc., 2010)
Social media marketing
(SAGE Publications Ltd, 2018)
Marketing channel strategy : an omni-channel approach
(Routledge, 2020)
This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ...
The new strategic brand management : advanced insights and strategic thinking
(Kogan Page, 2012)
With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition ...
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)
A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge
Marketing research : within a changing information environment
(McGraw-Hill, 2003)
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd)., 2013)
Creativity in product innovation
(Cambridge University Press, 2002)
Marketing channel strategy
(Pearson, 2015)
This book shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of ...
The market planning guide : creating a plan to successfully market your business, product, or service
(Dearborn Financial, 2002)
This book contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business—from sole proprietors to Fortune 500 companies. Readers will ...