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Now showing items 61-70 of 126
Business-to-business marketing 2020-2021
(Richard K. Miller & Associate, 2020)
This report provides comparisons of the effectiveness of marketing tactics, surveys of marketers and end users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, ...
Artificial intelligence for marketing management
(Routledge, 2023)
This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets ...
Marketing management
(Pearson, 2022)
Marketing management collectively uses a managerial orientation, an analytical approach, a multi disciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management ...
Absolute essentials of strategic marketing
(Routledge, 2021)
Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ...
Evaluating social media marketing : social proof and online buyer behaviour
(Routledge, 2022)
"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social ...
Destination marketing : creating memorable tourism experiences
(Apple Academic Press Inc., 2023)
"This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers ...
Essentials of marketing research
(McGraw-Hill, 2021)
This book uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced ...
Consumer behavior : buying, having, and being
(Pearson, 2020)
This book covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves ...
Essentials of marketing : a marketing strategy planning approach
(McGraw-Hill, 2021)
This book looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our ...
Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
(Routledge, 2022)
"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, ...