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Now showing items 61-70 of 177
Principles of marketing
(Pearson, 2016)
This book helps students master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how ...
Marketing metrics : the definitive guide to measuring marketing performance
(Pearson Education, Inc., 2010)
Marketing for hospitality and tourism
(Pearson, 2017)
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
Marketing for hospitality and tourism
(Pearson, 2014)
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
Food and experiential marketing : pleasure, wellbeing and consumption
(Routledge, 2019)
Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding ...
Marketing management : a decision-making approach
(Response Books, 2010)
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it ...
Market segmentation analysis : understanding it, doing it, and making it useful
(FWF; Springer, 2018)
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market ...
Improving sales and marketing collaboration : a step-by-step guide
(Business Expert Press, 2015)
This book offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, ...
Global marketing management
(Oxford University Press, 2012)
This book addresses such key contemporary issues as climate change and sustainable development, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. Authors Kiefer Lee and ...