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Now showing items 51-60 of 126
Value in marketing : retrospective and perspective stance
(Routledge, 2020)
"The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted ...
Marketing : the core
(McGraw-Hill, 2022)
The ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class ...
Consumer behaviour
(Cengage Learning Australia, 2021)
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public ...
Performance excellence in marketing, sales and pricing : leveraging change, lean and innovation management
(Springer, 2022)
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the ...
Services marketing : people, technology, strategy
(World Scientific, 2022)
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...
Marketing for hospitality and tourism
(Pearson, 2022)
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
Book of branding : a guide to creating brand identity for startups and beyond
(Brand Nu, 2021)
This book is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, ...
Essentials of marketing analytics
(McGraw-Hill, 2022)
"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at ...
Marketing : an introduction
(Pearson, 2020)
This book shows students how customer value - creating it and capturing it - drives effective marketing strategies. The 14th edition reflects the major trends and shifting forces that impact marketing in this digital age ...
Consumer behaviour and the arts : a marketing perspective
(Routledge, 2022)
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. ...