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Now showing items 41-50 of 126
Experiential marketing : case studies in customer experience
(Routledge, 2021)
"Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, ...
Marketing and the law
(LexisNexis Butterworths, 2020)
This text is designed to enable those in business, lawyers, and students to ascertain and understand the key legal principles that apply to the marketing of goods and services. Drawn from a broad range of areas of law, ...
Marketing analytics : essential tools for data-driven decisions
(Darden Business Publishing, University of Virginia Press, 2021)
"A textbook on marketing analytics, this book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through the diverse business ...
Philosophy of marketing : the new realist approach
(Routledge, 2022)
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates ...
Consumer behavior : building marketing strategy
(McGraw-Hill, 2020)
This book builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and ...
Principles of marketing for a digital age
(SAGE Publications, 2020)
The book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The ...
MKTG : principles of marketing
(Cengage Learning, 2021)
Internal marketing : theories, perspectives and stakeholders
(Routledge, 2021)
"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new ...
Principles of marketing
(Pearson, 2020)
This book covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with ...
Marketing projects
(CRC Press, 2020)
The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for ...