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Now showing items 41-50 of 177
Marketing 3.0 : from products to customers to the human spirit
(John Wiley & Sons, Inc., 2010)
Social media marketing
(SAGE Publications Ltd, 2018)
The new strategic brand management : advanced insights and strategic thinking
(Kogan Page, 2012)
With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition ...
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)
A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd)., 2013)
Marketing channel strategy
(Pearson, 2015)
This book shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of ...
Global marketing : a decision-oriented approach
(Prentice Hall, 2010)
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd), 2018)
The content of the book is relevant and covers most marketing principles. One area I find missing is Global Marketing. Especially from e-marketing perspective it's important to cover the ever flattening global environment ...
The Routledge handbook of hospitality marketing
(Routledge, 2018)
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both ...
Essentials of marketing research
(McGraw-Hill, 2017)
This book delivers current marketing research topics and tools that marketers need to succeed. The authors' years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research ...