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Now showing items 41-44 of 44
B2B digital marketing strategy : how to use new frameworks and models to achieve growth
(Kogan Page, 2020)
"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday ...
Business-to-business marketing
(SAGE, 2020)
Coverage throughout of digital transformation and social responsibility in business markets; "Scenario" boxes which provide reflective decision-based situations for students to think through, helping them prepare for future ...
Implicative marketing : for a sustainable economy
(Routledge, 2020)
This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed ...
Social media marketing for dummies
(John Wiley & Sons, Inc., 2020)
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale-often directly into the pockets of consumers. But in the proliferating, ...